We Live to Discover

Jack Wolfskin lebt für Entdeckungsmomente und ermutigt Menschen, die Welt auf neue Weise zu erleben. Nachhaltige, in Deutschland entwickelte Produkte inspirieren dich dazu,
mehr Zeit draußen zu verbringen und die Natur zu entdecken.
Unsere Kleidung, Schuhe und Ausrüstung bieten dir besten Schutz und Komfort und ermöglichen jedem individuelle Outdoor-Momente und spannende Erlebnisse.
Unser Erfolg basiert auf gemeinsamer Abenteuerlust und dem kollektiven Input unseres Teams aus Freigeistern, Vorausdenkern und Entdeckern. Wir alle teilen die gleichen Werte und konzentrieren uns darauf, durch Produktinnovationen nachhaltigere Lösungen zu schaffen und einen positiven Einfluss auf unsere Umwelt zu nehmen.
Wir fördern ein offenes Miteinander sowie den aktiven Austausch von Ideen und suchen Entdecker, die bereit dafür sind, neue Wege zu gehen. Eine Karriere bei Jack Wolfskin ist alles andere als gewöhnlich.
We Live to Discover

Jack Wolfskin lebt für Entdeckungsmomente und ermutigt Menschen, die Welt auf neue Weise zu erleben. Nachhaltige, in Deutschland entwickelte Produkte inspirieren dich dazu,
mehr Zeit draußen zu verbringen und die Natur zu entdecken.
Unsere Kleidung, Schuhe und Ausrüstung bieten dir besten Schutz und Komfort und ermöglichen jedem individuelle Outdoor-Momente und spannende Erlebnisse.
Unser Erfolg basiert auf gemeinsamer Abenteuerlust und dem kollektiven Input unseres Teams aus Freigeistern, Vorausdenkern und Entdeckern. Wir alle teilen die gleichen Werte und konzentrieren uns darauf, durch Produktinnovationen nachhaltigere Lösungen zu schaffen und einen positiven Einfluss auf unsere Umwelt zu nehmen.
Wir fördern ein offenes Miteinander sowie den aktiven Austausch von Ideen und suchen Entdecker, die bereit dafür sind, neue Wege zu gehen. Eine Karriere bei Jack Wolfskin ist alles andere als gewöhnlich.
Come on forward with us!
Your adventure begins in our Headquarter in Idstein as a Senior Retail Marketing Manager (m/f/d).

The Senior Manager Retail Marketing is responsible for both the seasonal strategy and the day-to-day operational tasks required for retail marketing. This role is also responsible for ensuring that in-store communication is impactful, consistent, delivered on-time and within process and budget. This position will work closely with the Retail Department, Marketing Department and Sr Leadership to align on seasonal key retail stories, calendar and is then responsible for delivering on-time to all European Retail Stores. Finally, this position will also work closely with regional retail and marketing teams to provide guidance, approval and content.

Your Responsibilities!
  • Responsible for the seasonal retail marketing calendar. This will require working closely with Retail Merchandising, eComm, Visual Merchandising and several marketing departments
  • Planning and execution of regional marketing, hyper-local and store opening campaigns
  • Responsibility for and oversight of all marketing activations related to retail - including traffic driving, in-store comms, events and experiences
  • Present plans at partner meetings/sales meetings/retail manager meetings (on stage, digital, in front of green screen and camera)
  • Source and Provide POS Materials, Give-aways, Gift-cards and promotional materials for retail stores
  • Responsible for management of the Retail Marketing Budget, ensuring that all campaigns and costs are effectively allocated and within the budget parameters
  • Oversight and tracking of all retail specific KPI’s and success criteria. This role is also responsible for ensuring that these KPI’s and reporting are shared with relevant stakeholders
  • Management and coordination with Franchise Partners to ensure that they have a similar level of marketing support as owned DTC stores
  • Responsible for providing training and guidelines for retail and franchise store staff on promoting and executing marketing initiatives
  • Responsibility for the B2B Portal as well as the digital visibility of the Jack Wolfskin stores in the YEXT partner system
  • Leadership, guidance and coaching for direct reports
  • Onboarding and Management of retail-specific external agencies
Your DNA for Jack Wolfskin:
  • Minimum of 5 years of experience in Brand Marketing / Retail / Trade Marketing
  • Experience working closely with Sales Department, eComm, Retail and/or supporting retailers is a plus, although not required
  • Understanding of Outdoor Industry and/or Sporting Goods Industry Consumers, GTM Processes and Milestones is important
  • Excellent communication and conceptual skills
  • Excellent project management skill set and the ability/desire to build sustainable processes
  • Ability and desire to work closely and build strong working relationships with multiple departments
  • Ability to think strategically and build strategic plans in collaboration with leadership
  • Strong understanding or the outdoor, retail or sporting goods industries
  • Open-minded, team-oriented personality
  • High degree of self-motivation and ability to work autonomously
  • Independent and goal-oriented
  • High cost and deadline awareness
  • Strong grasp of both English and German language
Take your future into your own hands!
  • Exciting product world and international environment in a responsible and sustainable company
  • Flexible and hybrid working
  • Attractive employee discounts and additional company benefits
  • Free water, coffee and tea specialties
  • Informal culture and casual dress code
  • Bike leasing, monthly subsidy for up to two leasing contracts
  • EGYM, company fitness with access to over 7000 studios
  • Team events and sports activities in nature and in our own gym
  • Likeminded, our partner for mental health with many training opportunities
  • Mobile working from abroad, up to 4 weeks
Want to join us?
Join us and apply online at our career portal, stating your desired salary and earliest start date.

Job Details

Title
Senior Retail Marketing Manager (m/f/d)
Area of activity
Marketing
Location
Idstein (Headquarter)
Entry level
Professionals
Start date
as soon as possible
Contract type
Unlimited

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Contact us

Do you have any questions about job vacancies, application processes, speculative applications or other topics? Please feel free to contact our HR specialists:

HR specialists
recruiting@jack-wolfskin.com
Please note:
We can only answer questions here and do not accept applications sent to this email address. Please submit applications online via our career portal. Email applications will not processed.
Please note: We can only answer questions here and do not accept applications sent to this email address. Please submit applications online via our career portal. Email applications will not processed.